I took a take on Website Redesigning.
The website that you created has not garnered the benefits you expected it to. You may have had a lot of traffic when you launched your website but it has faded away. Even worse, you’ve never analyzed the performance of your site. These are the scenarios we are accustomed to dealing with and often this means that it’s time for Website Redesigning.
Websites should be your top salesperson. Ideally, your website should convey all the important aspects of your business and provide information about your products, services, and pricing. In addition to attracting prospects, it should answer all of their questions about your company. To guarantee that your site continues to succeed in converting visitors, you should measure its performance over time and make any necessary changes and updates.
For a vibrant digital empire, redesigns cannot be ignored. Exactly when should you opt for a redesign is the question here. The truth is you should always be redesigning your website in some way or other. Depending on your website’s performance and heat map, you might want to move some blocks, change the content navigation, etc. After all, we live in a dynamic world. Changes are inevitable.
While small changes should always be welcomed. In the context of this article, we mostly mean revamping your site to be able to appeal to a totally new audience.
Table of Contents
Why Do You Need A Website Redesigning?
1. Brand Image
A strong brand image is extremely important to be taken seriously and to be viewed as a credible business. Brand image can be used as a differentiation tool for small businesses and entrepreneurs in order to make them more competitive among larger competitors. Most people evaluate a company’s brand image through its website. So if you are looking at your website and not feeling accomplished, you should consider a redesign.
2. You have an outdated designs
An old website that has not been updated to reflect the latest design trends can quickly look outdated compared with a competitor’s website that is new. Today, design trends call for flat designs and orientation towards mobile interfaces as well as desktops.
Several companies, such as Microsoft, Apple, have embraced a simple, minimalist approach to design. Complicated designs with large images make it more difficult for users to browse your website, especially since mobile usage is quickly overtaking desktop usage. It is easier with a flat design.
3. Your website is not mobile friendly
You may experience higher bounce rates if your site isn’t mobile-friendly and a significant portion of visitors are using mobile devices. The loss of prospects will undoubtedly affect your business because it will cost you valuable leads. Redesigning your website will alleviate this issue and increase conversions and reduce bounce rates.
4. Your website is not SEO Friendly
If no one is seeing your website, its great design will be in vain. Getting traffic to your site requires optimizing it for search engines.
There is a possibility that your website was designed using a template or your URLs were dynamic. You can improve your SEO by redesigning your website.
In a website redesign, additional SEO-friendly features are introduced including custom page URLs, H1 and H2 tags, and page titles and alt tags; and a more advanced Content Management System that gives you greater ability to optimizing your website.
Making blogging a part of your content strategy is also a great way to achieve this. Blog-based websites are 434% more likely to achieve high rankings.
5. You need to add more functionality and features
The user experience on your website needs to be easy to understand, easy to navigate, and easy to use – both for your visitors on the front end and the marketing staff on the back end.
It’s likely that you should add new features to your site as you expand your traffic and staff, reflecting changing user expectations and needs. Your site might need a live chat, multi-language content, or a new dashboard. All this can be done through a redesign.
6. You want to generate more leads
Creating a clear conversion strategy is crucial if you want to convert visitors to leads.
Optimizing your website for lead generation is easier with a simplified design and the right calls to action. Utilizing call-to-actions across all of your website pages, including your blog, will help you convert more visitors into leads.
The site should reflect your business, what you do, and who you target. Afterward, they should be encouraged to become a customer.
7. You need to be ahead of your competition
What do your competitors do? How often do you check? Every year, every month, every day? Companies often ignore their competition until they are too late. Rapid technological changes are taking place. The ability to stay on top of trends and understand users’ behavior could allow you to move far ahead.
Take a look at what your competition is doing on their websites to see what new features they may have implemented. Get an idea of what the big players are doing and implement it yourself to provide the best user experience and encourage conversion. Be sure to build your company’s new site so that it can grow with your business and you can add more features and functionalities without having to redesign the entire site.
8. You need a well-structured website
A cluttered site structure and confusing navigation are clear signs your website needs to be redesigned.
Do you have any pages on your site that are more than three clicks away from the home page? Then you need to restructure your site.
You should provide users with a quick and intuitive path that will lead them to the information they seek from any page on your website.
Additionally, they should be able to return directly to where they were once or began their journey. Does your site support this?
9. You need better Website security
Small businesses and entrepreneurs are just as vulnerable to hacking and viruses as large businesses in the present age. Cybersecurity is, in fact, one of today’s greatest concerns. Using a website that was built years ago and has not been updated since puts you at increased risk for malware and hacking.
If you have found your reason to redesign feel free to contact Zookti today. They offer the best solutions!!